University of Toronto, Canada
Certificates in Digital Marketing
University of Toronto, Canada
1. Digital Marketing Management Certificate
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Foundations of Digital Marketing Management
The course combines strategic, tactical and creative essentials of an organization’s digital marketing presence. The focus of this course is in marketing principles within the components of web channel: design, content, search and measurement. It addresses the key foundations of current methodologies and tactics including principles of web design and content, search engine marketing, social media, email marketing and web analytics.
The course takes a practical approach to adding search engine marketing to the marketing mix and incorporating online advertising strategies into company’s digital strategy. It focuses on SEO (Organic Search) and SEM (Paid Search), as well as display and social media advertising by addressing current and proven best practices, web analytics and conversion optimization.
With social media becoming the number-one online activity, a monumental shift in marketing is underway. Successful businesses and entrepreneurs no longer control information and brand – consumers and their conversations do. This course covered the social media landscape and new and emerging platforms, how to make a social media plan, the best practices to engage audiences and manage community, and how to measure the success of campaigns.
It also covered how to research and develop a social media marketing strategy, build and moderate online communities, develop content calendars for original and user-generated content, as well as monitor social media conversations, mentions and buzz.
Strategic customer relationship management (CRM) helps organizations large or small deliver a more profitable customer experience. This course provided ways to get organizations and individual departments to change their approach to customer service, re-aligning process and rewards, key implementation techniques and sales strategies such as customer lifetime value (CLV) and loyalty.
The course also provided techniques to improve sales, marketing, customer service, key CRM concepts to plan and implement successful marketing programs, as well as build and measure customer loyalty using CRM database strategies and techniques.
2. Digital Strategy and Communications Management Certificate
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Foundations of Digital Communications Strategy and Social Media
The course provides the needed insights to formulate strategic approach to the use of social networks and digital communications to achieve business goals. It provides a framework on how to integrate digital, social and mobile platforms into a strategic communications and marketing program. The course offered a hands-on examination of current applications and tools, policies and procedures, community management and legal and privacy issues in use of social media.
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Digital Strategies for the Enterprise
The course examines social and digital communications from within an organization, as a strategic relationship builder and community management tool. It teaches professionals how to develop measurable objectives and the kinds of strategies that build a culture of trust. Topics covered include: engaging employees and other stakeholders/influencers, developing effective policies and training programs, multimedia storytelling, internal community management, amplifying corporate social responsibility (CSR) programs, and communicating change in good and bad times.
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Digital Reputation Management
The course builds on the knowledge and practical experience professionals gained in the previous courses in advanced setting that enables them to take their strategic digital skills to next level. Classes examine the emerging trends and how they are affecting marketing communications, strategies for long term community building and management, techniques for creating multimedia content that is both creative and goal-oriented, integrating paid, earned and owned media, analytics, and crisis communications.
3. Marketing Essentials and Media Campaign
The course provides proven marketing and media relations’ strategies to develop plans to maximize promotional and advertising dollars.
Sheridan College,
Courses in Marketing Management
Sheridan College, Brampton, Canada
1. Marketing
The course covers marketing fundamentals, consumer behaviour, segmentation and targeting, positioning, new product development, marketing communications, customer relationship management, marketing and strategic planning.
2. Maketing Promotion Management
This program focused on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, it showed how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.
3. Writing a Marketing Plan
This program focused on how to conduct marketing analytics and use it as background for a marketing plan, as well as develop and deliver sales presentations and marketing communications plans.
Halifax College, United Kingdom
Human Resources Management
Cambridge Institute, UAE
Project Management Program
Spearhead Training, UAE
Negotiation skills
Ghada ElGammal 